What would you do if you noticed a customer need that your current employer was unwilling to serve? In this episode, we sit down with Boško Radivojević, who was prompted by such an opportunity to co-found Mainstream, a leading managed hosting and managed cloud provider in Serbia.
Aside from how he got started, we also talk about:
* The importance of their personal network and how it has helped them at various turning points
* How changing their approach to communication helped them with their positioning, which in turn led to better pricing, and
* What they did when they run out of their initial market niche.
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